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Hottest Wheels in Town Kids will always be the heart of the brand. Today, over 15 million boys ages 5-15 are avid collectors, and the average boy collector owns more than 41 Hot Wheels cars.
The brand that began with small die-cast vehicles is now involved with almost every racing circuit in the world from NASCARŽ to Formula One. Cars, drivers, tracks, and signs emblazoned with the familiar red and yellow flame logo have appeared in NASCARŽ (National Association for Stock Car Auto Racing), Formula One, NHRA (National Hot Rod Association), CART (Championship Auto Racing Teams), AMA (American Motorcycle Association), and many other circuits.
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